Abercrombie &Fitch is one of my favorite stores. I would buy more things there if I could...but I can't, because they are too expensive for a college student like me (even when my parents chip in!) So I mostly have a few cheaper A&F items or ones that were clearanced. But Hollister, while expensive to some, is a much better option for me. Take the Hailey sweater ($150) from A&F. I don't think I would ever spend that much on a sweater until I'm an adult with a full-time job. Sure, it's pretty and it's 100% cashmere, but I can't afford to shell that much cash out for one piece. But HCo.'s El Morro sweater ($39.50) is much cheaper, and looks almost identical. It's a cotton/viscose/angora blend but I appreciate the price tag. I could spend that $110 on so much more!
I also appreciate how much Hollister saves me on coats and totes. The Classic Cali Tote ($19.50) in olive is practically the same as the Vintage Tote ($48) in green, except the difference in logos. Why would I pay $28 more for a tote that says 'Abercrombie'? I certainly wouldn't, when I could buy a cute top for that price difference! Hollister's Harbor Cove belted puffer jacket ($140) is a steal compared to A&F's Larissa belted puffer jacket ($200). Both coats are made of the exact same material; any smart shopper would know to go with the cheaper option. And it's not like Hollister's clothes are poorer quality, they're also a pretty well-respected brand. There are so many things you can get with that $60. And finally, the Fletcher Cove puffy vest ($59.89) is a better deal than the Addison puffy vest ($98). Similar colors, same look, better price. Save that $38 for a rainy day.
Now go out and be a savvy shopper!